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BORN FOR MORE. BUILT TO RULE.

SOG (Sons of God) is more than a brand—it is a movement, a calling, and a culture. Rooted in the Kingdom identity, SOG exists to raise up sons and daughters of God to live in divine purpose with faith, excellence, and influence in every sphere of life.

OUR ORIGINS

Founded by Kingdom visionaries Justine Birichi and Eugen Wiebe, SOG was born from a shared conviction:

True leadership begins with identity, and transformation begins when sons rise up.

From prophetic insight and creative leadership (Justine) to strategic and structural wisdom (Eugen), the SOG story embodies the union of vision and execution, spirit and structure, faith and function — forming a movement that combines the values of heaven with the realities of earth.

OUR MISSION

To raise a generation of kingdom leaders who:

Know who they are in God.
Lead with integrity, excellence, and love.
Influence culture without losing the kingdom character.

We believe that when identity is restored, authority flows naturally — and when sons stand upright, the world is transformed.

OUR VALUES

Faith. Integrity. Excellence. Empowerment. Impact. These five pillars form the DNA of everything we build — from content and community to commerce and culture.

They reflect our commitment to create with purpose, lead with grace, and live with eternal meaning.

OUR COLLECTIVE

SOG is managed by a growing community of creatives, entrepreneurs, and leaders who share a common goal — to authentically represent the King in every sphere of influence.

It's not about one person or platform; it's about a generation standing up together.

"We are sons. We rise. We rule—not for domination, but for service."

Experience the vision - The story behind Sons of God

Discover more stories

An insight into the heart of Sons of God

An insight into the heart of the movement that began as a revelation and has become a lifestyle of identity, excellence, and faith.

Our global presence

One vision, many nations

From Europe to Africa, from churches to boardrooms—the Sons of God movement is growing across continents. Every location reflects the same heartbeat: awakening identity, empowering leaders, and shaping culture with Kingdom purpose. Discover where transformation is happening and join the movement near you.

Glaube unter Druck: Wie geistliche Formung neue Kraft freisetzt

Druck zerstört nicht – er offenbart.
Dieser Beitra...

Zur rechten Zeit führen: Geistliche Unterscheidung im Leadership

Berufung allein reicht nicht – Timing entscheidet.
Read More

Revolutionäre Leitung: Der Shift im Denken moderner Leiter

Revolutionäre Leitung beginnt nicht mit Titeln, sondern mit einem ...

Söhne stehen auf – Leadership, Glaube und Kultur

Der SOG Blog ist ein Raum für Menschen, die mehr wollen. Read More

Ready to join the movement?

Ready to ascend with purpose?

Whether you are a leader, creative, or entrepreneur — there is a place for you in the Sons of God community.

Subscribe now

Our partners – Building the Kingdom together

SOG collaborates with services, creatives, and businesses that share our passion for excellence, integrity, and impact. Partners include CHRIST ministries, hold on hope africa, Media & Faith Studios, and more.